Privacy Policy

Last updated: 2 November 2026
Operated by Ecohome.one LLC.

Introduction

Welcome to ecohome! We value your privacy and are committed to protecting your personal information. This privacy statement explains how we collect, use, and share your data when you use our app and related services. It also explains your privacy rights and how the law protects you. By using ecohome, you agree to the practices described below.

Information We Collect

1. User-Provided Information

We collect the following information when you perform different actions in the app:

• When you sign up:
  • Your household name and profile details.
  • If you sign in using email and a one-time passcode (OTP), the email address to which we send the passcode.
• When you add an item to your inventory:
  • Item Details such as name, description, barcode, images, state, category, frequency of use and your intent to share, rent, sell, or donate the item.
• When you share, sell, or arrange collection of an item:
  • Contact details such as email address and/or phone number and a physical address for collecting or returning the item.
  • Contact Preference: date and time when you prefer to be contacted and preferred mode of contact.
  • Contact information of the person you want to share an item with.
• When you update your profile:
  • Your default contact information and preference, used when you have not set different details for a specific item.
  • Your household name and your photo.
  • Goals such as carbon footprint reduction and money saving.
• If you use insurance-related features: information you choose to provide or upload about your home insurance, such as your insurer or policy details, used only to generate an informational estimate for you.

Automatically Collected Information

We may also collect information automatically when you use the app, such as:

• Device information such as device type and operating system.
• Profile information at signup such as first name, last name, and email address.
• App usage data such as last login and features used.
• Limited technical signals (for example, a hashed representation of your IP address and device/browser) used for security and anti-abuse.

How We Use Your Information

We use the collected data for the following purposes:

1. Sharing Items: when you share an item with a contact, we notify them via email or SMS using the provided contact details. When users view items you shared, they see your name and a small profile-photo icon so they know who shared the item.
2. Inventory Tracking: we catalog and store your items along with their images to help you keep track of your belongings.
3. Authentication: if you choose email sign-in, we use your email address to send a one-time passcode (OTP) to verify your identity and secure your account.
4. Location-Based Features: your location is used to enhance your experience, such as auto-populating address fields.
5. Personalization and recommendations: to provide contextual suggestions that help you save money or reduce your carbon footprint, including informational insurance-savings estimates and resale or donation suggestions.
6. Automated and AI processing: we use automated tools and trusted third-party AI and cloud providers to process photos and documents you submit (for example, to read receipts, identify items, and generate item descriptions or price estimates).
7. Community Product Images: if you opt in for a specific item, your contributed product photo may be screened, moderated, and — only if approved — shared as the representative image for a product so other users can identify it.
8. Service operation, analytics, security, and legal compliance.

Photos, Documents, and AI Processing

Many ecohome features rely on images and documents you provide, including item photos, receipts, and insurance or warranty documents. To make these features work, we use automated processing and trusted third-party AI and cloud providers to extract text, recognize items, and generate descriptions or estimates. These providers process your content under contract and only to provide the service to us. Please avoid including personal information you do not wish to process in the images and documents you submit.

Community Product Images (optional)

ecohome offers an optional feature that lets you contribute product photos to a shared product catalog so other users who own the same product can see a real photo of it.

• Opt-in and off by default. You choose to contribute on a per-item basis each time, and you must be at least 18 years old to contribute.
• Contributed photos are kept private to your account unless and until they are approved. Only approved photos are shared, and once approved a photo of a barcoded product may be shown within ecohome as the representative image for that product to other users who have the same product.
• Before any contributed photo is shared, it is automatically screened to detect and reject images containing people or faces, receipts, documents showing a name or address, or other personal information, and it is reviewed by a human moderator.
• Your name, household name, profile photo, and account details are not displayed with a contributed image. A contribution is associated with your account internally in a de-identified form only to credit rewards and prevent misuse.
• You can stop contributing at any time and may request removal of a contributed photo by contacting support.

Insurance Savings Estimates

ecohome may show a generic, informational estimate of potential home-insurance savings based on smart-home or other devices detected in your inventory and, if you choose to upload it for your own reference, information about your insurance. This feature is neutral and educational: it is designed to help you understand what your existing policy may already offer and whether you may be eligible for a discount, so you can raise it with your own insurer. ecohome does not recommend or steer you toward any particular insurer or policy.

• We use your inventory/device data and any insurance details you choose to provide to generate these estimates for you.
• Estimates are generic, unverified, informational only, and are not a quote, offer, or guarantee. Any actual discount depends entirely on your insurer’s own terms and decision. ecohome is not an insurer, insurance agent, broker, producer, or adjuster, does not sell, solicit, negotiate, adjust, or bind insurance, and is not compensated by any insurer, agent, or broker for estimates shown.
• If the name of an insurer appears, it does not imply any affiliation, appointment, partnership, business relationship, or endorsement between ecohome and that insurer.
• We do not sell your insurance information, and we share it with third parties only as described in this policy (for example, AI/cloud processors that help generate the estimate).
• You, not ecohome, decide whether to contact your insurer. Any claim or discount request you submit is your decision and goes to your insurer, not to us.

Selling Your Items on Third-Party Marketplaces

ecohome offers an optional feature that lets you list your own items for sale on a third-party marketplace (initially eBay) using your own marketplace account.

• If you connect your eBay account, you authorize eBay through eBay’s own sign-in. We store the resulting access credentials (tokens) in encrypted form so we can prepare listings on your behalf. We do not receive your eBay password.
• You review and approve every listing before it is published. When you approve a listing, we transmit its content to eBay — including the item title, description, photos, condition, quantity, and price. This content becomes publicly visible on eBay.
• Photos you list may inadvertently contain personal information; please review them, because once published on eBay they are public and governed by eBay’s own terms and privacy policy.
• ecohome does not receive, hold, transmit, or have access to sale proceeds at any point; buyers pay you directly through the marketplace. You can disconnect your marketplace account at any time, which stops future listings.

Marking Items for Donation

You can mark an item in your inventory as intended for donation. At this time, this is a personal flag that is visible only to you; it helps you keep track of items you may wish to donate later.

• Marking an item for donation does not share the item, your identity, or your contact information with any nonprofit organization, volunteer, or other user, and does not trigger any in-app chat or handoff.
• We may later introduce donation features that make items you mark for donation available to registered nonprofit organizations or volunteers (for example, through the ecohome.gives portal) and that support arranging collection. Those features are not active today. Before enabling them, we will update this policy to describe what information would be shared and provide any additional notice required.
• ecohome does not issue tax receipts or valuations for donations and does not provide tax advice.

Referral & Partner Program

ecohome runs a referral/partner program in which a partner (for example, a real-estate agent) may share a co-branded link or code that you can use when you sign up.

• If you sign up using a partner’s referral link or code, we record an association between your account and that partner, along with status and timestamps. We also store hashed technical signals (such as a hashed IP and device/browser string) solely to prevent abuse.
• Partners receive only aggregate, anonymous results — such as how many people signed up or became active. Partners do not receive your name, email, address, inventory, or any individual activity, and partners are not paid or given any other thing of value in connection with referrals.
• When you are referred, we show you a notice identifying the partner and let you dispute or remove the attribution.
• Partners do not message you through ecohome; any communications you receive about the program come from ecohome.

Plants and Garden Care

ecohome lets you keep a record of your plants and garden. Plants are part of your household: every member of the household can see them, their care history and their photos, and can log care.

• What we keep: the plant’s name and species, where it is kept (for example a room or a garden bed), whether it is indoors or outdoors, its light, watering and feeding schedule, your notes, planting and harvest dates, how many plants an entry stands for, what you harvested, and a history of the care logged, including which household member logged it. If you end a planting (for example after a harvest), it stays in its place’s history until you delete it.
• Plant photos: a photo is kept only when you choose to keep it. Before storing it we remove the information embedded in the image file, such as location, device and time. Kept photos are visible to the members of your household. Deleting a photo, deleting the plant or deleting your account removes it.
• Identifying a plant and checking its health: if you ask ecohome to identify a plant or check what is wrong with it, we send your photo to Google to analyse it. For a health check, we also send the plant’s record (species, indoors or outdoors, light, watering schedule and recent care) and any question you type, but not your notes. If you use Plant expert, the photo is also sent to Kindwise (Plant.id). These providers process it to give you the answer. We do not keep the photo unless you choose to keep it on the plant’s timeline. These features follow your AI processing choice in the app.
• Reminders: if you turn on plant-care reminders, we store your device’s time zone so your morning reminder arrives in your morning. You can turn plant reminders off in the app’s notification settings.
• Weather: for outdoor plants, we use your household’s area (from its postal code or location, rounded to about 1 km) to look up today’s rain forecast and your area’s typical frost dates. In the US we send this area to the US National Weather Service; in India, to Visual Crossing. We send only the area, never your name or account details. When enough rain is forecast, outdoor watering for that day is marked as skipped, and the history shows that the weather did it.
• When you delete your account: plants you shared with other household members stay with that household for them. When the last member of a household deletes their account, the household’s plants, their history and kept photos are deleted.

Connecting AI Assistants (such as Claude, ChatGPT or Muse)

ecohome offers an optional feature that lets you connect a third-party AI assistant (currently Claude, by Anthropic, ChatGPT, by OpenAI, and Muse, by Meta) to your ecohome account, so the assistant can answer questions about your home inventory and, if you allow it, add new items to it. Connecting is for people aged 18 and over.

• You start the connection from the assistant and approve it on an ecohome consent page that names the assistant, lists the households it can read (and, where offered, add to), and lists what it can and cannot see. We email you each time an assistant is connected to your account.
• When the assistant asks, we send it the inventory information it needs to answer you: item names, brands, categories, quantities, locations, descriptions and estimated values in the households you approved. This includes items other members of those households added. If you also allow it on the consent page, it can read your plants, their care schedules and care history.
• The assistant cannot see your receipts, emails, payment details, photos or documents. If the consent page says it can add items, the assistant can add new items to the households you approved when you ask it to: the item’s name and, if given, its quantity, location, category, brand, description and purchase price. It cannot change or delete items that are already in ecohome. Items it adds are saved like items you add yourself, go through the same processing (including AI-generated descriptions and estimates, subject to your AI processing choice in the app), and are visible to the other members of that household. We tell the other members when an assistant that can add items is connected to a household they share. After an assistant adds items we send you a receipt by email, and in the app if you use it, with a link to remove them within 24 hours; you can also remove them in the app. We may refuse an item whose text looks like it contains instructions or a link. Items an assistant added stay in ecohome if you disconnect it.
• Information you share this way is processed by the assistant’s provider (for Claude, Anthropic; for ChatGPT, OpenAI; for Muse, Meta) as an independent company under its own terms and privacy policy, not on our behalf. Some assistants keep what they learn from a connection. For example, Muse may keep information it received in its memories and your conversation history after you disconnect, and Meta may use it to improve its AI depending on your Muse settings; you can ask Muse to forget it. Sharing at your direction is not a sale or sharing of your personal information for advertising.
• For security and support we keep a record of each connection and of which assistant features were used, including when, in which household, and which items an assistant added. We do not keep the questions you ask the assistant or its answers. When you delete your ecohome account, these connection records are deleted with the rest of your account data. One security log of connection events (such as connecting, disconnecting and sign-in refusals) is kept for 180 days to detect and investigate abuse, then deleted automatically. It identifies you only by a pseudonymous code, not by your name, email address or account number. Our service logs are deleted after 30 days, and copies in database backups are deleted as the backups expire, within 4 weeks.
• A connection lasts up to 90 days and ends after 30 days without use. You can disconnect at any time at mcp.ecohome.one/connections or in the assistant’s settings; access stops straight away. How to connect, what is shared and how to disconnect: ecohome.one/connect.
• To report a security concern with a connection, email [email protected].

Data Sharing and Third-Party Services

We do not sell user data. We may share limited data with trusted third-party service providers solely for app functionality, and with third parties you direct us to interact with. These include:

• Analytics services (e.g., Firebase Analytics) and crash reporting (e.g., Firebase Crashlytics).
• Cloud infrastructure, backend, and push-notification services.
• Third-party AI and document/image processing providers used to read receipts, identify items, and generate descriptions or estimates.
• Third-party marketplaces (for example, eBay) when you choose to list items for sale, as described above.
• Referral partners, limited to aggregate, non-identifying results only.
• Weather services (the US National Weather Service and Visual Crossing), which receive only your household’s approximate area, for plant-care forecasts.
• These third parties are contractually obligated to handle data securely and only for specified purposes.

Approved community product images are shared with other ecohome users as catalog images for the relevant product. We do not display your identity alongside them.

Security Measures

We take every step available to protect your data from unauthorized access, loss, or misuse, including securing our endpoints, encrypting data in transit and at rest (including stored marketplace access tokens), and implementing data-retention practices that minimize stored user data.

Your Choices

• You can review and update your contact and contact preferences in the My Profile screen of the app.
• You can review the list of contacts you have shared an item with on the item details page.
• Community contributions: you choose whether to contribute for each item, and can request removal of a contributed image by contacting support.
• You can disconnect a linked marketplace (eBay) account at any time.
• You can mark or unmark an item for donation at any time.
• You can dispute or remove a referral attribution.
• Plants: you can choose whether to keep each photo, delete photos, plants and places at any time, and turn plant reminders off in notification settings.
• Opt-Out: you can opt out of certain data collection and sharing practices by adjusting your app settings or contacting support.
• If you have any concerns, contact our support team at [email protected].

Account Deletion

Users can permanently delete their account and all associated personal information directly from the mobile application by following the steps below:

1. Open the EcoHome mobile app
2. Navigate to Profile
3. Scroll to the bottom of the screen and select Delete Profile
4. Press the confirmation button “Ok, Delete my Account”

Upon confirmation:

• Your account will be permanently deleted
• All personal information and data associated with the account will be removed from our systems, subject to applicable legal or regulatory retention requirements

Account deletion is irreversible. Once deleted, the account and related data cannot be recovered.

For any assistance related to account deletion, users may contact us at [email protected]

Changes to this Privacy Statement

We may update this privacy statement as needed, and will update the “Last updated” date above when we do. Please check back periodically for any changes. We review and update these policies as our features evolve.